If you want to catch big fish, you have got to go deeper. They are huge and abstract. And they are very beautiful.

- ⁠David Lynch

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Sam Koay is a film director driven by a fascination with the human condition and a deep respect for the craft of storytelling. With roots in performance and cinematography, his work is founded on emotional truth and visual clarity.

 

Based across Europe and Asia, he is constantly in motion. He’s collaborated with global brands like Audi, Honda, and Heineken, bringing cinematic vision to commercial storytelling. All the while always grounding his work in something personal and honest.

 

As both director and screenwriter, Sam seeks to tell stories that connect his audience. To pull them into a world that feels lived-in, where every frame speaks.

 

To him, film is a collaboration of dreams, vision, humanity, and thought. Every project Sam touches, carries his signature blend of raw emotion and refined execution. He is a filmmaker who leads with instinct and finishes with impact.